Verification
Why Phone Verification Changed the Economics of Interior Lead-Gen
April 14, 2026 7 min read
Inside the verification workflow that turned Leads24 into the most refundable, highest-connect-rate marketplace in the category.
Automation gets you 40% connect rate. Humans get you 94%.
Every lead posted to Leads24 is called by a trained verification specialist within 90 minutes of intake. That single step eliminates the number-typo, form-bot and casual-browser noise that dominates every automated marketplace in the category.
What the specialist actually confirms
Ownership status, exact scope, confirmed budget bracket, decision-maker identity, and readiness-to-hire timeline. Anything ambiguous is either sent back for re-intake or rejected.
Why we cap buyers per lead
A verified lead sold to 15 studios is unverified again by lunchtime. Capping to three buyers protects margin for the studios who paid — and reputation for the platform that sold.